What does on-page optimisation involve in SEO

What does On Page Optimisation Involve?
The etymology of the word optimization arises from the Latin word “Optimus”, meaning most favorably. This was initially used from a biological point of
view. Since then there have been a huge number of connotations and it is being associated with all aspects of life.
One keyword used a lot is the search engine optimization. This drives the way a “search” is looked up on the search engine. To understand how “SEO” works,
we have to look at how the “secret algorithm” work. Just like babies crawl, similarly even the search engines use a technique called “periodic crawling”. This
analyses the use of keywords relevant to the topic on hand. Based on this a database is created, where they are stored without the knowledge of the website
designer. All these are achieved with the help of coders, who use .NET or JAVA Script to code the programmes, which is nothing but mathematical
For an effective website to be efficiently optimized, there are a couple of parameters which has to be considered for on-page optimization. They are :
1. Usage of keywords and daily updating them, with different permutations and combinations. The more the updates are done, at the backend, the search
engines “feel” that they are optimized and they appear on the top of their list.
2. Data mining: This is another term, which is used by the search engines which makes them accept the changes the way data is stored and then throwing them
to the user.
3. Check the speed of the website and its performance on a daily basis.
4. Last but not the least, it should be compatible with mobiles, which has a much lesser speed. Sites should open up fast enough for the user to access it.
Conclusion :
On-page optimization is the key to gaining user access in large numbers on websites. Based on footprints, the website can get companies to advertise on their
sites, leading to the generation of revenues. In short, search engine optimization service is here to stay!

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